Find the Best bookmakers in UK

We award a star rating to each best bookmakers in the UK which represents their overall reputation and quality of service. All aspects are considered inc. free bet offer, loyalty benefits, payouts, deposit methods, customer service, and more. All bookmakers featured on betting site are licensed by the UK Gambling Commission so you will only find reputable providers listed here and will score a minimum 4-star rating meaning they meet all criteria we set.

  • Football Acca Insurance
  • Acca Loyalty Bonus
  • Double Winnings Penalty
Bet £10 get £30
* New UK customers (Excluding NI) only. Mobile exclusive. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Payment method restrictions. 1 Free Bet offer per customer, household & IP Address only. 18+
  • Glorious Goodwood – Money Back Second
  • £40 Mobile Free Bet - Code N40
  • Extra £10 in FREE BETS on Mobiles
Bet £10 Get £40
* New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply.
  • MMA & UFC Betting
  • Request a Bet
  • Live Streaming
Open Account Offer Up to £100 in Bet Credits for new customers at bet365
* Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply
  • Good Cricket Betting
  • Acca Insurance
  • Coral Connect Card
Coral Bet £5 get £20
* 18+ New UK+IRE customers. PayPal and certain deposit and bet types excluded. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.
  • Up to 50% more winnings on 3+ selections
  • Wide range of markets
  • Good Euro Football
£30 in Free Bets & Free Spins
* New players only, minimum £30 single bet to qualify, T&aCs apply
  • Ladbrokes The Grid
  • Snooker Betting
  • 5+ Acca Ins
Ladbrokes Bet £5 Get £20
* 18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply.
  • £30 Football Offer + 60 Free Spins
  • Boosted Acca Football Coupon
  • Hatrick Heaven
Bet £10 Get to up to £30 in free bets + 60 free spins
* New 18+ UK customers only. Register using the promo code FOOTBALL40, deposit and place first bet of £10 on football (cumulative price evens+) in one bet transaction. First bet must settle within the Promo Period (00:00 14/12/20 - 23:59 04/01/21). £30 in Free Bets credited within 10 hours of bet settlement and expire after 7 days. Additional £10 in Free Bets only credited if first bet doesn’t win. Payment restrictions apply. SMS validation may be required. Full T&Cs Apply
  • Acca Insurance
  • Excellent Casino
  • Saturday £5 Free Bet
888 Bet £10 Get £30 & £10 Casino
* Minimum deposit of £10 using deposit code 30F - A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market - Minimum odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Casino Bonus must be claimed within 7 days • To withdraw bonus/related wins, wager bonus amount x40 within 14 days • Wagering req. vary by game • Deposit methods, Withdrawal restrictions and Full T&C’s apply
  • 4 Welcome Challenges
Up to £50 Free Bets
* Get up to £50 in FreeBets, an Odds Boost Token, 20 Free Spins and a £10 Casino Bonus when you sign up to Sportingbet today. Get rewarded as you complete our 4 Welcome Challenges, plus get an extra £20 FreeBet when you complete all 4.
  • Exclusive Football Offers
  • Great In-Play Betting
  • Debit Cards Only
* 18+ New Customers only. Deposit, opt-in and place a £10 qualifying bet on Horse Racing at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 3x £10 Horse Racing Free Bets, valid on set events only at odds 2.00 or greater. Plus, a £10 Game Show Bonus, selected games, wager 40x to withdraw a max of £250. Bonuses expire in 7 days. Card payments only. T&Cs Apply.
  • Multiple Insurance
  • Best Odds Guaranteed
  • Fabulous Casino
Up to £25 Free Bet
* New Customers only. First settled bet £/€10 (£10 E/W+) - £/€25 (£/€25 E/W+) at odds 2.0+ qualifies. If the first settled bet loses, free bet credited within 24 hours of bet settlement, use within 7 days. Stake not returned. See Full Terms.
  • High stakes welcome
  • Good markets and Odds
  • Nice mobile app
Matched bet up to £50
* New customers only. Min stake £10. Min odds evens/2.0. Free bet up to the value of initial stake (win part only) credited if selected event/result occurs. Max free bet £50. Free bet valid for 7 days. Full terms apply. 18+
  • Free £10 Bet
  • £25 Spread Free Bet Offer
  • Traditional Sports Betting
Free £10 Bet
* New clients only. Applies to first 4 x £5+ bets on any sports market at odds of 1.9 (9/10) or greater. All four qualifying bets need to be placed on separate selections and must be settled within 30 days of registration. 1 x £10 free bet issued once all four bets are settled. Free bet valid for 7 days and stake not returned. Cashed-out bets will not count towards qualifying. Full terms available online. 18+
  • Fixed Odds Betting
  • £300 Cashback
  • Or an Ipad
£300 CashBack
* Spread bets and CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. They may not be suitable for everyone so please ensure you fully understand the risks involved.
  • £10 Free Acca Bet
  • Live Sports Betting
  • Brilliant Casino
Get a £10 Acca Bet Free
* T&Cs apply. New players only. Qualifying bet(s) must have minimum odds of 3/1 and must be settled before triggering free bet. Free Bet must be used on an accumulator with 3 or more selections. 18+
  • Bet £5 Get £10
  • No Wagering Requirement
  • Bet Builder
Bet £10 Get £30 Welcome Offer
* New Customers opt-in and bet £5 at odds 2.00+ within 7 days of registration; excludes cashed out bets. Get 2x £10 Free Bets for set events (odds 2.00+) + £10, Slots Bonus, selected games, 20x wagering to withdraw max £250. Bonuses expire in 7 days. Card payments only. Geo-Restrictions. Additional terms for existing BetVictor customers apply. T&Cs Apply. 18+ | Please gamble responsibly
  • Promo Code BDQ10
  • 10% CASHBACK
  • 5% on Sports 10% on Casino
* 18+ only. Certain countries only. API/RDT customers excluded. Min £10 exchange bet at odds 2.0 or greater within 14 days of acc reg. Free bet valid on exchange for 7 days. Stake not returned. Depositing directly via bank card. No cashout. New customers only. T&Cs Apply.
  • Promo Code BET20
  • 60% Accumulator Bonus
  • Best Odds Guaranteed
Bet £20, Get a £10 Free Bet + 50 Free Spins
* This offer applies to all new UK-based QuinnBet customers only who enter the Coupon Code: 'BET20”' at registration. Existing or previous QuinnBet customers do not qualify. Deposit and place a 'Qualifying Bet' of £20 or greater on any Sportsbook market of your choice (horse racing, football, golf, etc) at minimum odds of evens (2.00) or greater. 18+ New UK Customers Only | T&Cs Apply
  • Competitive Odds
  • Cashout
  • Boostiton
Bet£15 get £10
* 18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller, Skrill and Paypal not eligible. T&Cs apply
  • Play Boost Win up to 77% more
  • 100 Free Casino Spins
Free £15 Bet
* 18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible
  • Bonus Code Tony50
  • 5% Weekly Cashback
  • 300 Extra Spins Every Week
100% Welcome up to £/€50
* Sign up at TonyBet, make your first deposit, and receive 100% of this amount as a welcome gift. Bonus code TONY50. Wagering requirements 10x deposit on betting markets with odds of at least 1.65 within 30 days. A player who made a deposit via NETELLER, SKRILL, Paypal or BITCOIN is not eligible for this offer. T&Cs apply

All Betting Sites offering Free Bets List

UK Bookmakers Reviews

Our top-rated Bookmakers in the UK and betting sites that rank at the top for many important aspects including superb customer support, bonus offers, competitive odds, payments, and security combined with the most fascinating user experience across a wide range of betting markets.

How to Choose the Best Bookmakers in UK

Before you make up your mind to start betting at a specific betting site. It’s important to always check through the most important aspects before you start placing real money bets. This is the best thing you can do to ensure you only get to join trusted and reliable betting sites.

Keep in mind that not all the betting sites you find on the Internet are the same. Some betting sites in the UK will be great when it comes to horse racing, some on football and others in golf, cricket, tennis, and politics. The best thing you can do is to combine all these factors and find the value that they add to your betting experience. The most important thing is to make sure that the site you are joining is secure and provides customer support on time. The following are some of the things you should check into before you sign up and deposit funds into your sportsbook account.

bookmakers in uk

Free Bets and Bonus Offers

In the UK’s competitive market, you can expect to find a wide range of betting sites each craving your business. To remain competitive in the UK bookmakers market, the betting sites in the UK offer their customers some lucrative offers to encourage them to sign. You shouldn’t be surprised to find a betting site offering huge free bets and other bonus offers. You receive the bonus immediately after signing up at the betting site and making a deposit. However, it’s always important to take note of the fact that these bonuses are attached to some terms and conditions that you should always be wary of before you start gambling there. It is by reading the bonus terms and conditions that you will learn everything you need to know about the available bonuses.

UK Bookmakers Market Variety

Imagine signing up at an online sportsbook, only to find out later that you cannot bet on the sports events that you want to. Football betting sites are a given but another market variety may be very important to you and it’s something that you should consider. The best thing you can do is to make sure you sign up at a betting site that supports different market choices.

Mobile Experience

Placing real money bets while on the go is something that every punter wants. It is for this reason that you should only register at the best sports bookmakers in the UK that offer a mobile version of their site. Today, the phone is not just a calling device, there are many other things that you can do with your phone, and betting online just happens to be one of the best things you can do through your mobile device.

Best Bookmakers in UK Sign-Up Process

Over the past few years, the signup process of bookmakers in the UK has become complicated. The good news is that you can easily find everything about the registration process on the casino’s homepage. Always make sure that the sportsbook you have chosen doesn’t complicate the signup process. Some of the details that you will be required to provide to sign up at the best betting sites in the UK include payment method information, proof of address, security questions, date of birth, your names, and photographic ID. It’s always important to check with the customer support team to know what is required of you to sign up at a particular sportsbook.

Banking Options and Payment Methods

UK betting customers have a wide range of choices when they want to make deposits or withdrawals from sports betting sites. Over the years, sportsbooks have been accepting payments or debit cards and credit cards. However, today, you can deposit funds into your casino or sportsbook account using e-wallets such as Neteller, Skrill, PayPal, and other options. Always check to make sure that the payment method you want to use is accepted by the operator. Keep in mind that some operators offer bonuses based on the payment option a customer uses. The bonuses you claim will go a long way to ensure you have enough funds to continue betting on the site.

Why Choose A UKGC Licensed UK Bookmaker?

It’s always important to make sure that the bookmaker you choose is fully registered to operate in the UK. The easiest way through which you can do this is by checking whether the bookmaker is regulated and licensed by the UK Gambling Commission (UKGC). Also, other licensing authorities operate in the Eurozone including the Isle of Man Government Gambling, The Alderney Gambling Control Commission, and the E-Gaming Licenses. Therefore, before you sign up at the bookmaker, always check to see whether the operator is fully regulated and licensed.

Betting Online and Sports Gambling

Whilst the bulk of bookmakers in the UK are licensed in some parts of the world the industry is by no means without rogues. Outside of the UK, it can be too easy for somebody to set up their own online site and start taking real money bets. White label (generic betting platforms) can be purchased for as little as £10,000. As we say though in the UK it is a fully regulated and licensed environment.

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Should You Trust our Betting Reviews?

There is a whole load of betting websites out there that are providing reviews or ratings for different bookmakers. Most of them are pretty well managed and can be trusted to give you impartial feedback about each bookmaker. Some, however, may just offer you the one that pays them the most. That does not mean that bookmaker is not a good choice, they may well be. We won’t ever recommend any free bets sites that we would not open accounts with ourselves.